A great way to thank those who have supported your business over the last twelve months and strengthen business relationships is sending a personalized holiday e-card.

Use a holiday e-card to create a positive impression of your company that will last long into next year.

During this challenging economic times a holiday e-card is considerably less expensive and a great time-saver since it is easier to create, quicker to deliver and have a better chance of being opened than any direct mail during these busy days. Besides that, it is also better for the environment.

Here are some ideas you can include in your holiday e-card.

• Make sure you spend time making your holiday e-card simple and memorable.
• Give your holiday e-card an extra special or individual touch. Include a photo of you and your staff. Include your company logo, signature and a personal message on a unique design.
• Recipients are more likely to read an email message when the email is personalized, so address your recipients using their names whenever possible.
• You can say thank you with a gift: an exclusive coupon or discount, share a favorite holiday food or drink recipe, give some advice and tips, maybe a quote that will enrich the soul, something unique … something inspiring.
• It’s better to send earlier rather than later. The busiest time for online activity is December 5th through 15th. Make sure your holiday e-card takes into consideration these dates.
• Also consider the people that are taking more half days off. So, send the holiday e-card, early in the morning. It could be the most effective time to deliver your message.
• Be aware of your clients’ religious beliefs. Use more neutral and inclusive terms such as “holiday season” and “happy holidays”.
• When designing your holiday e-card, consider your audience, as well as the technical limitations of email.
• If you send a holiday e-card, consider using email campaign software; it can provide a “mobile-friendly” link version (text only) and track email open rates. There are plenty of services available on the market.

Your clients will appreciate your thanks and your efforts can solidify existing relationships. December is around the corner. Are you ready?

…Victoria…